Resume
Work
Experience
Senior Manager, Content & Communications
2023-Present
As Senior Manager of Content & Communications for a Series B AI startup, I specialized in crafting and executing data-driven content strategies for a technical audience of developers and IT decision-makers. Successfully led content initiatives that increased organic traffic by 152% and grew organic keywords by 55% in 8 months through targeted SEO efforts. Proven ability to align content strategy with business goals, delivering high-quality, engaging content that drives results and boosts brand visibility. My strong performance led to a promotion from Manager to Senior Manager in my first year of employment, reflecting my ability to drive impactful results.
Content Strategist
2022-2023
As a Content Strategist for a Series D global sales technology company, I developed and implemented content strategies that aligned with global marketing campaigns to drive lead generation, enhance brand awareness, and support SEO initiatives. I crafted a diverse range of content formats, including case studies, articles, product release announcements, and web copy, translating complex concepts into clear, engaging narratives for both technical and business audiences. My role involved close collaboration with cross-functional teams to manage multiple projects simultaneously, ensuring timely delivery of high-quality content that aligns with overarching marketing goals and objectives.
Content Specialist
2021
As a Content Specialist for a fast-growing ecommerce technology startup, I led the production of content designed to educate and engage the brand's global community of ecommerce business owners. I developed a comprehensive Editorial Style Guide in collaboration with product and solutions teams, which enhanced consistency and clarity across all customer lifecycle touchpoints and strengthened the overall brand voice. This role enabled me to create impactful content that addressed the unique needs and challenges of our diverse audience, ultimately driving engagement and fostering a strong community around our brand.
Marketing & Communications Coordinator
2019-2021
As a Marketing & Communications Coordinator for a Canadian university, I developed and maintained the editorial calendar, overseeing all aspects of content creation, editing, and publication of marketing materials in a timely and organized manner. I managed the day-to-day coordination of social media channels and email marketing efforts, while also conducting audience listening and content performance reporting to evaluate engagement and effectiveness. This role allowed me to enhance the institution's visibility and communication strategies, ensuring that our messaging effectively reached and resonated with our target audiences of students, staff, faculty, and alumni.
Digital Enterprise Platforms Marketing Associate
2016-2017
As a Digital Enterprise Platforms Marketing Associate for a leading global enterprise software company, I produced internal communications highlighting sales wins and product innovations, which played a crucial role in keeping our teams informed and motivated. I supported the marketing team in engaging Account-Based Marketing (ABM) targeted accounts through the organization of events and the effective dissemination of content. This hands-on learning experience allowed me to contribute to the overall marketing strategy while enhancing our outreach and engagement efforts with key stakeholders in the enterprise technology space.
Education
Certificates
University of Waterloo | Master of Arts Degree in English
Gained advanced writing and analytical skills, which I draw on to develop compelling narratives and data-driven content strategies to engage with target audiences.
University of Waterloo | Honours Bachelor of Arts Degree in Professional Writing & Business
Acquired essential skills in writing, editing, and communication, providing a strong foundation for producing clear and persuasive content that meets business objectives and effectively engages target audiences.
Career Essentials in Generative AI | Microsoft | 2023
The Strategy of Content Marketing | University of California | 2023
Skills
& Expertise
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Content Strategy
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Brand Storytelling
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Content Creation
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SEO Strategy and Implementation (SEMRush, Ahrefs)
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Cross-Functional Team Leadership
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Marketing Copywriting
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B2B Technical Writing
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Social Media Management & Engagement
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Executive Ghost Writing
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Video Scripting
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Project Management (Monday.com, Asana)
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Marketing Campaign Execution (Google Analytics, Salesforce)
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Generative AI Tools (ChatGPT, Jasper)
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CMS Platforms (Webflow, WordPress)